"Dylan and Adam discuss the significance of merchandise for music artists, exploring its role in branding, revenue generation, and fan connection. This stems from Dylan’s response to a post he saw on Instagram stating “Making Merch Is A Waste Of Time”. The boys share personal experiences with making merch - emphasizing the importance of quality and design, and how mistakes can lead to valuable lessons. The conversation also touches on setting goals for the upcoming year, both personally and professionally. 02:20 The Importance of Merchandise for Artists 10:32 Merch as a Revenue Stream for Touring Artists 15:58 Learning from Mistakes 24:04 The Value of Personal Connection at Shows 30:48 Merch as a Branding Tool 32:10 Setting Goals for 2026 36:45 Sneak Peak Of Next Episode’s Topic"